ACTIVIA MUFFINS

BRIEFING

Our client was looking for an on-pack item useful for cooking desserts with ACTIVIA yoghurt.

OUR WORK

We designed and developed a silicone mould that perfectly fits with a 4 Activia yoghurt pack. Final consumer would be able to make muffins easily just following our client’s recipes.

RESULTS

Successful promotion that increased customer loyalty and improved product rotation optimising logistic extra costs.