PROJECT/ASSIGNMENT

Turn Eduardo, KFC’s most popular meme, into a perfume. An absurd product taken seriously.

OUR WORK

Our Colombian design team designed and developed the 3D bottle. We manufactured the PP bottle in China (KFC does not allow glass in its stores) and also the perfume. Packaging and handling was completed in Spain, with one of our manufacturers.

RESULTS

Eau d’uardo became one of their Christmas advertisements. Being one of the top terms in Google trends searches for the perfume category. The App downloads increased by more than 71% and sales by more than 55%. 30,000 colognes were manufactured, they were all sold out, they were even resold, increasing their value 5 times.