BRIEFING

A promotional campaign to be launched at the POS to enhance consumer’s brand fidelity.

OUR WORK

We created and developed a can with orange tree seeds inside. That way, when the consumer would water the can an orange plant would grow together with the consumer’s emotional link to the brand. Once the plant had grown enough, it could be replanted to a pot made of natural fibers and with the same engraved spots than the ones in the client’s own bottles. We designed and produced both the cans with seeds and the displays for supermarkets.

RESULTS

We created an emotional link with customer and brand loyalty that remained in time.